HCM Handbook industry insight: The way I see it



"Providing value is a huge factor in the sales process, in this economic climate members want to feel they’re getting the most for their money"
Ty Menzies, CEO: Lift Brands
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"The future of our industry depends on inclusivity. If we shift the focus from traditional gym culture to holistic health and longevity, we can unlock a new wave of engagement"
Elaine Jobson, CEO and MD: Jetts Fitness
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"It is vital we counter the body beautiful image to demonstrate the gym is a place where everyone is welcome"
Clive Chesser, CEO: PureGym
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"Across all our brands, we’re working to increase female representation in leadership – when more women lead, more women feel welcome in our spaces"
Tom Leverton, CEO: Purpose Brands
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"Offering concession memberships, online activities and promoting free or low-cost ways to stay active can help remove the financial barriers for many people"
Ben Beevers, Group development director: Everyone Active
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"Creating the right culture of respect and inclusion among your membership is not easy, but it is vital"
Colin Waggett, CEO: Third Space
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"I’ve been studying meditation for over 25 years, and it is often misunderstood – its benefits are essentially inexhaustible for the individual and society"
Jonathan Fisher, CEO: Tribute Brands
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"As an industry, we have long failed to ensure that we are recognised as essential"
Martin Seibold, CEO: LifeFit Group
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