HCM Handbook industry insight: The way I see it



"Members understand that progress depends not just on how hard you train, but how well you recover"
Karl Sanft, CEO, 24 Hour Fitness
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"We’re exploring what Relax and Recover zones could look like and piloting reformer studios at a handful of Danish gyms"
Rebecca Passmore, COO, PureGym
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"We prioritise having a diverse team that reflects the people who come through our doors"
Deena Gillan, Managing Director, 3-1-5
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"While some cardio machines have become less popular, group classes and training concepts have spiked"
Dan Summerson, MD, Everlast Gyms
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"We expect reformer Pilates to continue evolving, with new hybrid formats and class concepts that blend Pilates principles with other training trends"
Sondre Gravir, CEO, SATS
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"30 per cent of people on GLP-1s spend more on their fitness than before"
Will Orr, CEO, The Gym Group
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"Our studio teams are planning additional classes to better reflect the growing importance of holistic wellness in gyms"
Mike Nuzzo, CEO, Xponential Fitness
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"Looking ahead, we expect the future gym to bring strength, cardio, recovery and mindfulness experiences together under one roof"
Greg Oliver, CEO, Fitness & Lifestyle Group
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